Calling it right here, right now: the palpable excitement generated going into season four of cult classic sitcom Arrested Development, to air exclusively on Netflix, will almost certainly bring the website to its knees come May 26, the premiere date. The number of people trying to get accounts that day just to see this show would probably be trouble enough—but all the die-hards tuning in at once? Apocalypse.
And it gets worse with a new (but still highly appreciated) promotional angle that a fan blog, thebluthcompany.tumblr.com
, just posted about
: if you text “ANN,” i.e. the name of George Michael Bluth’s exceedingly plain girlfriend, to the number 619-344-8325 (which otherwise spells out 619-EGG-VEAL), you’ve registered for a very special service. The response message reads:
You will now be alerted via Twilio SMS once Arrested Development Season 4 is live on Netflix. If you made a huge mistake, reply with COME ON to unsubscribe.
“Her?” another text adds as one more fan in-joke. But my god, to know the exact instant the show goes live? No one person should have knowledge, but instead a few million people will, all of whom will be bickering with each other when they can’t get it to work immediately. Me, I’m gonna keep a tap open on my browser and keep refreshing to see if I can beat the text alert by a few seconds. Maybe I’ll even make it through the credits!