Alexander Wang’s Anti-Ad Strategy

While a number of independent designers are getting into the advertising game for the first time this season (from Rodarte and Zac Posen to Derek Lam), Alexander Wang has taken a very different approach. The CFDA-approved fledgling fashion mogul has recently expanded his sartorial reach to include menswear, shoes, and handbags, as well as a diffusion line, titled T. But, despite tough economic times, the young designer isn't looking to solidify brand strength through an ad campaign.

Rather, he’s relying on his tried and true method of introducing editorial elements into his stunning look books, the most recent of which features “seven black-and-white spreads, shot by Brit photographer Daniel Jackson and starring Tasha Tilberg, that are a sort of millennial take on Avedon’s old Versace campaigns,” says Style.com. And “in other Wang news, the designer’s first ever capsule men’s collection is coming along nicely for a summer debut.” Meaning there’s a good chance men will have access to the uber-thin, expertly cut tees for which Wang is known just in time for warm weather’s climax.