Becoming Mark Ronson with Gucci

Well, kind of. The recent collaboration between the mixing maestro and Gucci creative director Frida Giannini that yielded the funkiest crop of sneakers we've ever seen was an occasion to change the topography of Manhattan, literally busting out with a temporary store at 43 Crosby Street, open today until early November. And while the shiny, sterile interior of the ICONTemporary outpost will no doubt provide a retail refuge for fashion's savviest, like everything Gucci, the real fun begins with what you end up taking home.

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Five steps in the store, we want two of every sneaker, a kaleidoscopic vision of jewel-toned patent leather and every exotic skin imaginable with the occasional flash of yellow or cobalt. Just when you thought footwear couldn’t be fashionable past the stiletto, Gucci steps in with its take on the impossible: turning the sneaker, the urban staple of stepping, into the main course, with a price tag that’s just as exclusive. After all, they are Gucci. Us proles needn’t feel left out, as the real fun comes for free with the newly-released iPhone app. This is the part where you can play Mark Ronson, as contained in the app is a mixing program where you drag Gucci logo-emblazoned icons to the board to create your own custom (or couture, if you will) vibes. Then of course there are top seasonal picks for men and women, streaming radio stations from both Frida and Mark, and a sneak peek into Frida’s private mixing room. It’s a whole lotta Gucci for nothing! And who can argue with that? Oh, the app also provides easy shopping for the sneakers, of course. So chiiiic.