Diesel Taps Authors for Flash Fiction Film

A pairing of the literary and the fashion worlds doesn’t exactly seem like a match made in heaven. That is, unless you’re talking about Tom Wolfe’s suits, Truman Capote’s spectacles, or the late Hunter S. Thompson’s propensity to break every fashion (not to mention, literary) rule in the book. But, thanks to "Flash Fiction" -- a recently launched multimedia project courtesy of Diesel -- the literary world is getting a whole lot more fashionable.

“Aiming to bring some of the biggest contemporary names in literature to the forefront of public attention, Diesel joined forces with digital studio Idealogue and the Accompanied Literary Society to present Flash Fiction, a large-scale video installation showcased at the newly opened One York Building.” Essentially, authors like Jonathan Ames, Column McCann, and Sloane Crosley, as well as screenwriter/director/producer Paul Haggis, contributed short, contemporary stories “based around the Diesel Fall 2008 campaign images,” which were then reinterpreted into an Idealogue film. While the installation was obviously promotional, hey, at least it looks cool.