Diesel XXX New Global Partying Initiative

Diesel XXX -- not be confused with that unfortunate chrome-domed actor and his unfortunate secret agent movie -- is segueing from industrial clothing brand to international party starter, with a 24-hour global shindig on October 11. The intercontinental soiree will begin in Tokyo and successively stumble to Beijing, Dubai, Athens, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, Helsinki, London, and Sao Paulo. No New York unfortunately, except for the 5,000-person grand finale we've been granted along Brooklyn's scenic waterfront, hosted by that Mistress of Seduction, Joey Arias, and featuring performances from M.I.A., N.E.R.D, and Hot Chip.

The Diesel folks are shooting for a circus vibe, with trapeze artists, fire eaters, roller-derby squads, and sword swallowers (will our beloved Heather Holiday be binging on blades?) vying for your internet-demolished attention. The whole thing will be broadcast online for those 24-hour party people who can’t quite make it.