Disney Dives Head First Into The Haute Couture Market

Countless pre-pubescent girls picture their weddings as something out of a Disney movie (and, no, I don’t mean going so far as to hosting a Lady and the Tramp-themed wedding with dressed-up dogs to boot). I’m talking Cinderella-style. Well, should you mature and still desire that cinematic kind of conjugal bliss, now you can have your Disney-inspired nuptials and your little Disney-designed $4,000 wedding dress too.

In addition to peddling classic, less expensive character-inspired homewares and toys, Disney is fully embracing the high-end fashion market and encouraging its overall lifestyle brand identity as both luxurious and refined. Think “women’s cashmere sweaters ‘inspired by Tinker Bell’,” and “couture soap,” says the New York Times. Looking for high-end, Disney-approved home décor? There’s always the “$2,800 leather club chairs and $6,000 chandeliers patterned after the Art Deco Décor in Mr. Disney’s former office.” Disney is also following in the footsteps of retailers like Target and JCPenney, branching out with designer collaborations with the likes of Paul Smith, Vivienne Tam, and Dolce & Gabbana (the latter “created a $1,400 sequined Mickey Mouse T-shirt,” says the Times). Also, “coming soon: Disney dresses from the Los Angeles designer Sue Wong; they will play off the colors in ‘Fantasia’” and Diane von Furstenberg dresses inspired by Wonder Woman.