Eataly Coming to New York
Bryce Longton
October 06, 2008
Eataly, the 2,500-square-meter boutique -eatery from Turin, is coming to New York. With one outpost already in Tokyo, this sustainable, slow-food institution is changing the way people are tasting and purchasing food, one city at a time. The concept is one of category, with eight smaller restaurants and a gelateria within. The boutique restaurants inside Eataly are based on flavor, so you'll find an entire tasting concept within foods like pasta, salami, cheese, pizza, fish, vegetables, beer, and coffee.
You can have a bite from a $1,000 hunk of salami at the “salami bar” and a Dixie cup of raw milk at the “dairy bar” before mowing down a gianduia (chocolate and hazelnut candy) at the gelateria. The idea is to promote sustainable, slow-food producers and to educate consumers on the history and background of their food choices. The tours, demos, and seminars allow food lovers to indulge in the greatest food porn of all: sampling from each boutiquery. Rumor on la strada is that Eataly New York is considering a location near Rockefeller Center sometime in 2009, but nothing is yet confirmed.
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