Q & A: Noel Ashman Returns
Steve Lewis
October 21, 2009
This Friday, Q -- a club where Quo, Myst, Prime, and Retox used to live -- will open. None of these were A-list joints, but all entertained the B-, C-, and D-listers with great sound and good service. They were what they were, and I found myself there having a good time more often than I'd like to admit. The concept of a "new" club gets blurred as spaces are renamed, redone, and hopefully reconsidered by a public always willing to give it another shot. That seems to be the case here, where management has brought in a couple new faces (Antonio Fuccio and Mike Heller) and will refer back to the "glory days" of Quo with the Q name. The two-room format will be disposed of, as Q will be a good midsized room. The city needs this size of a betweener room, as only Pacha and M2 fill the large club niche, and there are hundreds of small joints. Q can present a world-class or circuit DJ and still remain small enough to have a social scene.
And really, Quo was never that bad. The crowd that enjoyed it has gotten a little older, which may mean wiser and more monied. The room itself is built for nightlife, with few columns and high ceilings. For opening night, the joint will go old school with Noel Ashman and Patrick McMullan among others hawking for a crowd. Noel had some success as the owner of N/A and Plumm on 14th Street in recent years but never really achieved the success of his Soho spot Veruka. Is it just me, or do all these names suck? Anyway I caught up to Noel and asked him about his return to the limelight (no, not “the” Limelight!).
This is your first gig since Plumm closed?
No, I hosted a party for Candace Bushnell at Mr. West and did a couple of things in Atlantic City.
What have you been doing with your time?
We have been shopping two TV shows ... both are new takes on reality shows—and a film.
Is Friday’s opening a one-off, or will you be promoting at Q?
Not sure. I know I’ll be hosting the opening with Patrick and then maybe some parties down the line. I might do a weekly party at this space because it’s large and I like to do that, and it’s a contrast to something I’m working on but can’t talk about right now, which is a very small, semi-private club. You’ll probably be consulting on the design.
Yes, but I’m sworn to secrecy. This is difficult for me sometimes, as I can’t talk about some stuff here, and I often read about things I’m working on in other blogs, and I get yelled at. What does “semi-private” mean?
Private—you have a number to call, and only members get in. We’re going to let some of the public come. A limited number.
What clubs do you enjoy now?
Good question. I’ll get in trouble any way I answer that. I do think there are some good ones out there.
Comments (16)
Posted by Nadjia on Thu Oct 22, 2009 at 05.28 pm
Noel Ashman is a troll. Only he can act triumphant as hes doing a party at a bridge and tunnel club like Quo. I worked for this troll’s mom at Plumm (he never did anything except steal money from investors and promotoers and staff). Now he has a new club? Please it is not even him, its is his model ken doll puppet Brandon Marcal. My boyfried was interested to learn more until he found out Ashman was involved. Marcal must be stupider than he looks (and he doesnt look brilliant), why else drag your name down with this friendless thief. I am glad to see Ashman’s career is doing so poorly. Revenge for ALOT of people
Posted by anonymous on Thu Oct 22, 2009 at 05.58 pm
I went to school with this moron and have known him for over 20 years. He has stolen from everyone almost since we went to prep. Yet he still sends me “investor” info and disclosure forms like I will fall for his thieving shell game again. Oh by the way, his so called “new spot” is The Lounge at the Chelsea hotel. I have the email directly from his email account with the name. Steal from me once shame on you Noel, steal from me twice… uhh uhhh
Posted by dov on Thu Oct 22, 2009 at 07.56 pm
I always say the sign of success is when you have jealousy. I respect noel he has more pull then anyone in nightlife, and if you know him than you know he is a great guy.
Posted by rm1 on Thu Oct 22, 2009 at 08.07 pm
Gotta love the haters! I am happy for noel he has always been a pioneer of nightlife, and i actually saw a film he produced that was pretty good. Hope he keeps it coming.
Posted by j-sab on Fri Oct 23, 2009 at 02.27 am
Cudos to steve as usual for his interesting insight into nightlife and for the interesting subjects he chooses. I to think noel is one of the real interesting icons of nyc nightlife.I worked with noel many years ago and although a found him to at times be a wee bit abrasive and stubborn he was always fair and honest to a fault, at times being overly fair with scummy people who were trying to take advantage of him in a tough business. I think his long list of high profile people he is friends with, and works with is a testament to that so to look forward to his new projects with great anticipation.
Posted by fingers crossed on Fri Oct 23, 2009 at 03.27 pm
just so everyone knows- noel has several facebook profiles guised as “hot chicks” that help him “promote” all of his “fabulous” events in atlantic city and failing nightclubs alllllll over nyc- so, whenever someone writes him up (why this EVER happens, is a mystery to me, steve)- he posts comments guised as admirers of his “iconic” status. i was REALLY hoping for a suicide from this one- but i guess theres still time.
Posted by Hell no we wont go on Sun Oct 25, 2009 at 02.22 am
Thank you Nadjia and Annonymous number one. I too recieved an invite from Brandon Marcel (your only mistake was spelling the last name wrong Nadjia) to raise money for his new club. Now I can’t comment on where the new space is because I signed a non-disclosure,but lets just say I instantly stopped reading when I heard Noel Ashman was involved. It is said that Marcel doesnt branch out on his own more, God knows he has the ability, instead of being Ashman’s lapdog. Yes, sorry Brandon, but yes I said LAPDOG. You have the brains, beauty, and followers, why constantly taint your name with the horrible ASHMAN moniker. Down with Ashman!!!
Posted by hard to look at on Sun Oct 25, 2009 at 02.31 am
Oh and for Gods sake take down that picture of Ashman. He is uglier than an abused hooker whose been beat in the face. Atleast swap Marcel’s picture in there, he does all the work and is better looking. Dumb as a stump, yup? But so is Ashman. Atleast put the himbo’s picture up. Oh and by the way, I hate both of them, but success is certainly something they have had no shortage of
Posted by F on Sun Oct 25, 2009 at 11.02 pm
I have always had a good time at Noel Ashman’s clubs and parties. And as a person he has been great to me. His friends seem to have loyalty to him. That says a lot about him as a person. He’s really cute! What do YOU look like that you are saying that he’s ugly???
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Posted by anonymous on Wed Oct 21, 2009 at 05.36 pm
noel is king of the idiots.