Helmut Lang Implores You to Fondle His Art

Austrian artist Helmut Lang believes the artistic experience should be absolute. It's no small coincidence, then, that he's partnered with Absolut vodka to create In an Absolut World, a "radical new medium to view and experience art." And these days, when anything is "radical" and "new," you know it's gotta be online. Because the Internet has rendered everything else conservative and dated. So it's with that creed in mind that Lang brings us an online virtual gallery, to view his "Alles Gleich Schwer" exhibit. Once there, you can zoom in and out, rotate, and cradle his tactile pieces. It's actually pretty cool -- but what fun is online shenanigans without downloadables? Lang obviously sees this, which is why he's letting you download and print limited hi-res posters of the exhibition, "with no requirements needed other than an Internet connection." And if you don't have that, then you're probably not even reading this.