Hennessy Joins Luxury Sneaker Biz

Hennessy is looking to branch out extend their global reach into the sneaker business, and have done so with the Hennessy Celebration Hi-Top. The luxury kick is a collaboration with Jhung Yuro; pairs will be available exclusively at www.jhungyuro.com beginning Monday, December 1, for $300. Limited edition, of course. Why they've gone and designed a luxury sneaker, I'll never know but -- oh wait, it says right here in the press release: " The goal was for the Hennessy Celebration Hi-Top to bring to life the premium uniqueness and power of the Hennessy brand and its global influence on the urban tastemaker." But of course!