Josh Schwartz, ‘Gossip Girl’ Take Over the Internet
Chelsea Bahr
May 01, 2008
In light of recent "Gossip Girl" buzz about the CW yanking online episodes due to larger numbers of tweens and doughy middle-aged men hitting the computer in lieu of turning on the tube, partnering network the WB has announced a possible solution to the evolving world of technology and the demographic embracing it. Warner Bros. Television Group is launching its first ad-supported, video-on-demand network, broadcasting both new, original series and older favorites.
From writer-producer Josh Schwartz (“Gossip Girl,” “Chuck,” “The O.C.”), director McG (Charlie’s Angels films and the upcoming Terminator 4), Gary Auerbach (“Laguna Beach”), along with a slew of others, comes original content for the digital programming of TheWB.com. The site will also feature full episodes of past, pop-culture landmark shows—“The O.C.,” “One Tree Hill,” “Smallville,” “Gilmore Girls,” “Veronica Mars,” “Friends,” “Buffy the Vampire Slayer”—as well as over 700 episodes of classic favorites like “The Jetsons” and “Gilligan’s Island,” thanks to a partnership with Fancast.net.
As if this weren’t enough, TheWB.com is also teaming up with Facebook to create an application that will allow viewers to interact with one another through the site’s content, furthering the “interactive, online experience.”
With the launch of this website comes the introduction to a new world of media broadcasting and the ever-changing field of entertainment. Catering to a target demographic of 16-34 year olds, the WB is finally addressing the changing needs of its virtual audience, giving viewers the ability to watch television shows of their choice—when they want, where they want.
“XOXO”
Be the first to chime in, leave a reply below or Login to save it to your profile.