Fashion brands Kenneth Cole and Katharine Hamnett are looking to give back with their new collections. Cole is introducing a new line of customizable t-shirts to raise awareness about the Gulf oil spill. “100% of net profits from all our tees in our Custom T-shirt Store on Facebook will be donated to AWARENESS, The Kenneth Cole Foundation to support the clean-up effort thru July 2010,” the label’s announcement reads. As far customizing your $35 tee, there are 12 colors and 3 graphics to choose from. As if setting up a Facebook store wasn’t a big enough push by the brand to further its virtual network, “Cole is utilizing the full power of social media by also holding a Twitter contest,” says Racked NY.
“One day for the next five days, 20 randomly selected people who re-tweet Cole’s message will also have a chance to win a free tote.” For the price of a re-tweet, it’s no doubt a steal. Seasoned designer Katharine Hamnett is likewise calling attention to oceanic and beach preservation with her new swimwear line.
The collection with a conscience is made up of 14 styles featuring the slogan “SAVE THE SEA” and they’re exclusive to Yoox.com. Every single one of these suits has been made from recycled fabrics and/or organic cotton. “The collection is part of YOOXYGEN, Yoox.com’s environmentally conscious initiative,” says Stylist. “A percentage of sales from Hamnett’s line will benefit farmers in West Africa through the Fashioning a Better Future project.” As for the feel-good styles themselves: think graphic tees and towels bearing the collection’s slogan and 50s pin-up-appropriate bikinis.