Louis Vuitton Hosts a Night at the Museum
July 14, 2009
It was like a class trip all over again, except instead of lusting over the teacher's monogrammed Louis Vuitton pochette, we were carrying them. Last night Louis Vuitton hosted an out-of-this-world soiree at the American Museum of Natural History's Rose Center for Earth and Space to celebrate the 40th Anniversary of the seminal lunar landing of 1969. Daniel Lalonde, president and CEO of Louis Vuitton North America, presided over the event with the help of NASA superstars Buzz Aldrin, Jim Lovell, and Sally Ride.
The guest list was on the tamer side and included a very pregnant Adriana Lima and fellow angel Miranda Kerr, singer Estelle, the ever fashionable June Ambrose (whose dress of choice definitely warrants another season of Marc Jacobs metallics), and Bryant Gumbel. New York City society’s upper crust turned out with aplomb, giving aspiring “real housewives” their long-awaited chance to sport the Herve Leger dresses that have been fermenting in their closet (seriously I counted like 24 of them). And speaking of housewives, noticeably absent was New Jersey botoxed black sheep Danielle Staub, who’s been making some rather suspicious rounds about town lately. We secretly applaud the folks at Vuitton for keeping it classy.
The space-themed event helped launch LV’s newest core values advertising campaign, featuring the three legendary astronauts celebrating all forms of travel; patriotic shoppers to Vuitton’s Fifth Avenue Maison can experience a departure of their own from July 14-20 at the store’s festive exhibit of NASA photographs, vintage space-inspired toys, and astronomy photographs by French artist and photographer Jean Lariviere. Also on tap is a chance to order the Malle Mars, a trunk specially designed for space travel. Leave it to Louis to chic up the galaxy.
To further celebrate our celestial ventures, Louis Vuitton is making a donation to the Climate Project on all travel item purchases made from July 13-20. With such lofty ambitions behind the most influential monogram to leave its mark on Earth, the next logical step is obviously the iconic LV stamp on the lunar surface. Hey, the man on the moon needs something fabulous to wear.
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