Matthew Williamson Joines H&M for Design Outing

Fresh off the heels of an especially successful launch of Comme des Garçons for H&M, the Swedish mega-retailer is announcing yet another designer collaboration. This time around, it’s with British designer Matthew Williamson. The collection is sure to be a distinct divergence from the CdG line currently in stores, as Williamson is not afraid of floral and in-you-face prints, vibrant color palettes, and flirty, feminine frocks. In other words: His fashion is far from the avant-garde, often monochromatic aesthetic of Rei Kawakubo.

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The H&M collection from the Telegraph’s “king of boho chic” is slated to hit stores in April of 2009. And that’s not the only expansion Williamson is working on. Shortly after his debut at H&M, the Central Saint Martins-grad will launch his first-ever men’s collection, which it seems safe to assume will be exceedingly dandy-friendly. Looks like there’s hope for British fashion after all.