Paradou & Vadim Ponorovsky: Wrapping Up the Waiter Rage
Foster Kamer
November 23, 2009
Well, when we last checked in on the hands-down winner for Restaurant Rage of the Year -- Paradou owner Vadim Ponorovsky -- he was still fairly unrepentant about his debatable management style, which peaked when he sent a scathing, pejorative-laced email to his staff (to put it kindly). So, what happened since it went down hard on Friday? Well, for one thing, I knew somebody who was actually headed there.
Gawker, who originally had the email, called up Ponorovsky to get quote for him. Naturally, Ponorovsky exploded over the phone to editor-in-chief Gabriel Snyder, and they taped the conversation. Ponorovsky shot an email back to Snyder when the post went up, letting him know that his staff had been emotional after hearing of the saga, and that his wife and son had, as he tells it, received death threats. He also expressed the same sentiment to Eater, when he told them that (in regards to the death threats) “skulls will be cracked.”
The New York Post visited Ponorovsky and Paradou twice. It sounded as if he still hadn’t changed his tone, even to one of the three biggest newspapers in New York. Interestingly enough, they also spoke with some Paradou employees, who didn’t think much of the tirade.
The only parts he backed off on were the thick profanity, and he said that he really didn’t plan to fire or fine anyone. Despite the outrage that his memo caused online, several employees told The Post the memo was just Vadim being Vadim. “We know the type of relationship we have with our boss,” said bartender Damien Bertolaso, 27. “ He was asking us to do something, and we weren’t doing it. He sent us e-mail, and we started doing it, so it was a good move for all of us.”
What’s fair is fair. Whatever the case may be—media sensationlism or otherwise—the Post (maybe cruelly, but hysterically) put the collection of emails at Paradou to the test on an undercover visit. Not one server mentioned it to the undercover NYP operatives, and they confronted Ponorvsky. Results, as expected:
Confronted with The Post’s findings yesterday, Ponorovsky snarled at a reporter, “How much of your soul do you have to sell to do your job?”
Instead of thinking that maybe his methods might have been proven, again, to be ineffective, Ponorovsky lashed outward. New York’s full of shitty bosses who scream at their employees. Why cause people extra stress? Yelling just doesn’t help every situation; even so, Ponorovsky’s standard is just abusive, regardless of the context. It’s not something I can advocate paying into (neither are restaurants who—shamelessly and without intent or any indication of awarness—serve foie gras so unabashedly. And I eat foie gras!). So, given the chance, I didn’t.

A small, dumb advocacy, but one—after talking with Ponorovsky, hearing the call tape, and watching the story unfold—I felt pretty okay with making.
Comments (5)
Posted by Mo M. on Thu Dec 3, 2009 at 04.18 pm
Vadim Ponorovsky is a dirtbag loser Boycott his lousy eatery.
Posted by Getting a new job on Thu Dec 31, 2009 at 04.48 pm
so I wonder how upset he would be if all his staff did get out. Found other jobs and quit on the spot.
I wonder if New York has a final paycheck law like Cali does. cause here if you aren’t paid within 72 hours, you can report your old boss and they have to pay a huge fine to the state. AND depending on how long it takes them to pay you, they might have to give you more money as well. Call it the AHole tax. this guy would deserve it
Posted by Phil on Fri Jan 1, 2010 at 01.56 pm
What are people all upset about? The email pointing out how people weren’t doing their jobs? Wow, if you don’t like that kind of language then don’t work or eat in a restaurant. Note the last 4 letters in the word.
Point is, how’s the food and service there? If they’re doing whatever it takes to make the experience worthwhile for diners, then they’re doing the right thing.
Posted by a nail on Mon Feb 1, 2010 at 04.33 am
Phil, The job of a server is to work the food service angle. If management wants to create a customer database, how about a free drink or dessert for filling out a “customer profile” card. that kind of simple idea is part of what a manager’s job is.
you and vadim should get a private room and discuss how you both really like it when everyone else around you is under constant threat of verbal assault. not really the kind of place most people want to go and relax for a nice meal.
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Posted by anonymous on Tue Nov 24, 2009 at 07.50 am
Another Scumbag, Douchebag Restauranteur. I ate frequently at paradou when in the meatpacking district but I will never eat at paradou again. I would only if the owner were to give a sincere apology and stop giving excuses and being arrogant about his unprofessional behavior. Until then I will start going to Homestead Steakhouse and tell my friends the same.