Phaidon Pops Up in NYC

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The trend of brands spawning pop-up shops as opposed to permanent storefronts is showing no sign of slowing. The latest participant: Phaidon, the British publisher behind decades of iconic tomes covering art, design, architecture, and photography. They’re setting up shop in New York’s Soho. The publisher will occupy a whopping 2,500 square feet at 100 Wooster Street for just shy of three months. In addition to art and design books, Phaidon-approved titles like Wallpaper’s city guides and cookbooks like The Silver Spoon will likewise be up for grabs.

“Other goodies include collector’s editions on such luminaries as Nobuyoshi Araki, Nan Goldin, Martin Parr and Luc Tuymans, as well as events and special offers,” says Cool Hunting. The store is opening on November 2 (where it will remain through January) just a hop, skip and a jump away from Taschen’s relatively new Soho shop. The move is no doubt a strategic one — not to mention the store will very methodically remain open throughout the holiday shopping season. No matter, as what better stocking stuffer than works from aforementioned provocateurs like Araki and Goldin?