Rachel Zoe’s “I Die” Trade

There’s no stopping Rachel Zoe. The Hollywood stylist and published scribe (she penned the guide, Style A to Zoe), and has launched a successful side career as a reality TV star thanks to her namesake Bravo series, soon to be in its second season. She also lends her sartorial expertise to online shoe maven Piperlime, not to mention the perpetually bronzed blond has invented her own catch phrases, including “I Die” and “Bananas” (both of which are copyrighted). Now come details of Zoe’s highly anticipated “affordable” fashion venture—a line that will “include jewelry, clothing, bags, and fragrance,” says New York’s The Cut.

So, if you couldn’t get your hands on some of Zoe’s own frocks, which she sold in LA last week as part of a benefit for the Ovarian Cancer National Alliance, here’s your next chance. According to The Cut, the line is likely to be called “I Die,” which would explain the necessity for trade marking the phrase. Sadly, other than the possible moniker and “100% accessible” price points, as self-proclaimed by Zoe, little is known about the line’s look or intended demographic. But feel free to wager a guess as to the fragrance’s scent (Zoe’s camp has said it will embody “her personal style”), which may or may not take Zoe’s other trade mark - “Bananas.” I’m thinking eau de the Pacific with hints of Starbucks skim lattes, LA fog, and a strong dose of Banana Boat.