Ralph Lauren Destroys Olympics

Jeff Koopersmith has worked himself into a lather declaring that Ralph Lauren embarrassed America with its Olympic opening ceremony uniforms. They were too crass, too commercial, too elitist. Or, in his own words, "This is typically American: create something combining taste and quality, and then reduce it to rubble it by advertising where you bought it -- and how much you paid." Apparently, the oversized Polo logo was simply unacceptable. "So why did Polo Ralph Lauren go and embarrass us all by not just putting their logo on the clothes but putting in on SO BIG?"

“In this case, however, Lauren has literally paid a high price—for the Olympic license to produce the American team’s replica togs. Olympics licenses cost a fortune. Yet the IOC continues to portray the Olympiad as a ‘pure’ sporting event celebrating the best athletes on earth—not a place for blundering materialism. This seems especially poignant given that the United States is closing in on its fourth quarter of recession and more family homes are being repossessed than bought. I propose that along with drug testing labs, we have logo-testing experts who make certain the logos are hidden.” Shut up, commie scum! And he’s not even the new fun pro-capitalist commie like we have in China these days, Red Olympic fervor notwithstanding.