Rodarte Teams with Target

Target has achieved quite a coup signing sisters Laura and Kate Mulleavy of LA-based high-fashion brand Rodarte as the next collaboration for their ongoing Go International capsule collections. Following in the footsteps of Alexander McQueen, Rodarte will create a 55-piece collection for the chain retailer that will debut in December. Considering Rodarte has achieved formidable acclaim within the fashion industry but still isn't a name that registers on the radar of most mainstream shoppers, the collaboration is especially interesting. Specifically, it will be exciting to see how the designers translate their often painstakingly crafted, ethereal collections to a less adventurous consumer base.

Of the collection, a Target spokesperson told WWD: “It’s very feminine, yet very modern. The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.” In other words, the looks will most likely come across as innovative and, perhaps, somewhat eccentric; although, there’s also the chance that Rodarte’s tendency towards craftsmanship rather than straightforward silhouettes and structure (especially when working at a significantly lower price point) could produce a final product that feels more craft corner than couture. As for particulars about the clothes, there’ll be knee-highs ($9.99) and a leopard print jacket ($79.99)—both of which sound more McQueen than Rodarte. Regardless, the collaboration also implies that the designer collaboration bandwagon is forging full-steam ahead. In the meantime shoppers can mark their calendars for September 13, when Anna Sui’s Gossip Girl inspired collection for Target hits stores.