Urban Outfitters Moves Up

Belt-tightening be damned! While most retail sucks wind, one company seems to have gotten it right. Philly-based Urban Outfitters (and Anthropologie and Free People) are enjoying a numbers boom. In the second quarter, they've seen a 79% jump in sales. I know! Crazy, right? They don't even have sale prices. So, how do they do it? According to the Wall Street Journal, they've "been attracting shoppers with an eclectic mix of full-price clothing and home goods in stores where employees create their own displays." And instead of flooding the market (are you listening, Starbucks?), they plan to cap the number of stores at 250. "Big is the enemy of cool," says the company's founder.