Vanity You Can Feel Good About

People are cutting back at every level, and it’s not just caviar and diamonds that we’re giving up. Good causes and charities are suffering too. Which is why it’s really nice to come across a company like Séva which allows us to indulge our need for quality hair products without feeling like vain, uncaring assholes. Séva translates as "thread" in Sanskrit and invokes the concept that all things are connected -- meaning there’s more to life than shiny hair. “Just imagine what life would be like if your interactions each day were with businesses that cared about you and not just the bottom line,” says Séva creator Peter Brinkman. “We don’t think we can change the world, but we know we can change ourselves.”

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Séva preaches “Connection, Balance, Causes, and Sustainability,” and they practice what they preach at every level of their business. All of their products are fairly traded and designed and produced locally. The Séva warehouse only employs individuals with disabilities, and the company donates 25% of sales to various charities.

All this do-gooder business may leave you feeling warm and fuzzy inside, but let’s not forget the products; they’re lovely, luxurious, and as nice as any of the mega expensive products I’ve wasted my money on in the past. They‘re 100% vegan (no animals were harmed during the making of this shampoo), use the highest-quality ingredients, and don’t use any sulfates which can strip hair color and irritate skin.

Right now Séva has a really excellent promotion for BlackBook readers where you can get as many products as you want for $11.99 (normally $26), as well as a free box of the “Treat” Weekly treatment with color care with every order. Visit sevastyle.com/killerdeals and use promo code: MD1234.

Your hair will look and feel amazing, and you just might sleep a little better at night.