Dirty Vegas Is Back

Thank God Las Vegas finally came to its drinking, gambling, and whoring senses and gave up on trying to change its zeitgeist slogan "What happens here, stays here." Out with the family-friendly, wussy slogan the tourism bureau tried to fly with -- "Take a Break" -- and in with the tried and true trampy Vegas. Other forgettable slogans the city tried to pass off as legit siren calls to the city included the utterly boring "Vegas right now" and the kooky-but-still-lame "Crazy times call for crazy fun."

Las Vegas is experiencing a resurgence in business travel and free press provided by the popularity of The Hangover, so why not sell the hell out of the risky business you can get into on the Strip? Enough with the brainstorming for new slogans, especially when all the agencies could come up with were PG13 ideas like “The stories are true” or “The secrets are yours” or “You’ll know what to do” or “Get away with it” or “Who’s to say?” or “Your secret is safe” and the finally desperate and creepy “Who needs to know?” Clearly a case of if it ain’t broke, don’t fix it.