Who Should Redesign JetBlue’s Uniforms?

JetBlue had better step up in terms of the frock department. With Delta/Northwest rocking Richard Tyler designs and Cynthia Rowley getting cozy with United, JetBlue is starting to look a little downmarket in the uniform department. Maybe they should go completely avant garde and get Alexander McQueen to design their next set of dress blues. The dresses could come with couture hoods and to-the-floor capes. I'm thinking yards and yards of lace and tulle with studded accents.

Maybe the stewardess could practice couture poses as they hand out drinks. Or maybe JetBlue could pick up on the current Mad Men craze and get Modcloth to help choose outfits for the flight crew. Think of the pencil skirts and cashmere sweaters! Or JetBlue could just hit it out of the park and get Marc Jacobs or Zac Posen to help them create drool-worthy uniforms. If they did it right, they could even start selling the uniforms on their websites as legit Halloween costumes, or for those who like a little “flight attendant” roleplay in the home boudoir.