Zach Braff is the New Aqua Man

This week saw the launch of PUR Water Filtration's new campaign with Emmy-nominated and Grammy-Award-winning writer/actor/director Zach Braff as the "Voice of Water". In the spots, whose theme is that water is better flowing free (i.e., not bottled), Braff exercises his acting chops and embodies the liquid with lines like "I'm water. I shouldn't be trapped in a bottle. I've got things to do. Trees to grow. Thirsts to quench." Hmm… is there a Clio award for spokespeople?