Now, in addition to skin-tight plastic leggings and body suits, American Apparel has something else for their customers to paint on-nail polish! Known for multi-use, skin-tight garments, skeezy advertising and vibrant colors, American Apparel Nail Lacquer is a natural extension of its current product line. "We think this nail polish captures what American Apparel is all about — a Made in the USA, high-quality product in a beautiful range of colors. It's a venture of families in manufacturing, from the factory in which the polish is made to the Nail Lacquer logo created by Dov's uncle, the noted graphic designer Israel Charney," said Marsha Brady, a creative director for American Apparel.
Each of the 18 colors is inspired by an American Apparel look. One is the color of Raw Cotton, while another — a minty green color called Office — was matched to the color of an accounting notepad found on the seventh floor of American Apparel's headquarters. Factory Grey is the actual shade used to paint all floors of the company's manufacturing operations, while Hassid - dark black - is a nod to American Apparel's Jewish roots. Even the collection's custom shade of red, "Downtown LA", took the area where the factory is located as its inspiration.
The new finger and toe decor created to complement your latest silver leotard is made in a family-operated nail polish manufacturer in New York City, using the techniques and secrets the family had been using since the early 1970s - symbolized best by the 91-year-old grandmother who still fills the bottles. (Though even she would probably still tell you to put some pants on). The varnish will be sold exclusively in American Apparel shops worldwide and online, and will be priced at $6 per bottle and is available in a 3-pack for $15.


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