In Gretchen Rubin’s The Happiness Project, she talks about ‘spending out’ as an element of happiness: expending and using up the things you love and not hoarding them. This can also be true of ideas, keeping new toys in their boxes until you're ready to play with them, and saving new drawing pencils until you feel you are good enough to use them. The example Rubin uses to illustrate this sentiment is her Grandmother’s perfume. Her Grandma kept an unopened bottle of her favorite perfume on her dresser, explaining to Rubin that she was saving it. The day after her Grandmother passed away, Gretchen collected the beautiful perfume bottle and now keeps it on her desk as a reminder that, no matter how beautiful the bottle, the day you are saving to use it up might never come.

Admittedly, I am one of those savers. I am reluctant to open a beautiful makeup set. I hate seeing my favorite bottle of perfume at the half-way mark, so I’ll begin to use it frugally just before then. And, in the case of the new Limited Edition Daisy fragrance by Marc Jacobs, my ‘saving’ is two fold. First off, the images and fragrance were both so awesome that I was bent on not writing about it until I had something quirky or original to say. Second, I wanted to let the crisp plastic packaging on the brand new bottle of Daisy stay pure in it’s fresh, pristine, unopened state.

But I’ve decided to ‘spend out,’ for the benefit of both avid fragrance collectors who might be over the moon to see the new Pop Art bottle design, and myself, who needs to simply do her job instead of waiting for a brilliant stroke of genius.

So here it is, a richer interpretation of the original Daisy Eau De Toilette scent, created by perfumer Alberto Morillas of the frangrance house Firmenich. It's a fresh and sensual scent, with notes of strawberry, violet, gardenia, jasmine, and cedarwood, and it matches its irreverent new package design inspired by Jacobs's love of uptown luxury and downtown whimsy—sort of a pop art, Murakami-Mickey-Mouse-meets-Ian-Schrager quality. It’s both artistic and modern, and a little tongue in cheek—which seems to perfectly match the designer himself. It’s out this August, but because I’ve decided to ‘spend out,’ you can begin coveting now.