We’ve all heard Oscar Wilde’s truism that “fashion is a form of ugliness so intolerable that we have to alter it every six months,” but it’s still a bit surprising when a respected veteran designer features a product almost universally noted for its lack of aesthetic appeal. Models sporting Diane von Furstenberg’s springy dresses and suits and death-defying heels were overshadowed by the Google Glasses on their heads.
Von Furstenberg, who spoke at the Women@Google conference a few years ago, was excited about the idea of merging the worlds of fashion and technology, and Google’s Sergey Brin joined her on stage for the finale, with both donning the “augmented reality” specs. The glasses will be used to record the models’ view from the runway as part of a documentary that will go live online this week. It’s an interesting exercise in bringing more technology into Fashion Week and in the merging of two very powerful international brands. But despite the impact this all could potentially have, it’s hard not to just look at this whole situation and respond with, “Google Glasses? Really? Really?”