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Check out this article on BBook.com: http://www.blackbookmag.com/article/one-day-tour-intro-to-new-yorks-lower-east-side One-Day Tour: Intro to New York’s Lower East Side Once a neighborhood for synagogues and immigrants, today’s Lower East Side is rife with racy American Apparel billboards and smug young hipsters. The G(entrification)-word is the subject of much debate, but don’t expect the influx of restaurants, bars, and clubs to cease anytime soon. For a first-time visitor, there's plenty to make you feel cool, no matter what the dudes in skinny jeans mumble under their breath. Stay. Hands down the hippest hotel in a 10-block radius, the Hotel on Rivington stretches like a 21-storied, one-fingered salute into the Manhattan skyline. With floor-to-ceiling windows showcasing unobstructed views of the city, the rooms are cozy (read: tiny) but outfitted with clean, modern furniture and luxurious Frette linens. More importantly, the location offers no shortage of nearby shops, restaurants and nightlife. www.bbook.com