Admit it: we've all read it. After getting the perfunctory chuckle that never gets tired out of the way, we find ourselves in line at American Apparel, a jersey something or other draped over our arm, clutching an issue of BUTT Magazine. Despite its callow name, BUTT, one of the Netherlands' finer literary exports, is now 27 issues into its enigmatically successful run and boasts an enviable posterior of accomplished and culturally necessary photographers, writers, and other figures, including John Waters, Bruce LaBruce, Michael Stipe, and Terrence Koh. Touted as a gay magazine, it certainly is, but with an indie spin that has gained it subcultural notoriety. Part zine, part nudie mag of men, for men, BUTT is unequivocally tasteful, probably the reason Taschen crafted the first five years' issues into a collectible tome.

But first-rate edit and exclusive content aside (where else could you see Bernhard Willhelm's willie?) it's the candid crotch and all-out cock and balls shots that keep readers faithful. So why not fashion a calendar out of the mag's family jewels? That's just what the folks at BUTT did. Available now and inexcusable from virtually every wish list, the BUTT 2010 Calendar does just what its name says -- tells you what day it is and flashes a little sumthin' sumthin' in the process, a creative ingestion BUTT devotees (affectionately known as buttheads) have come to depend upon. And at the low price of just $21, it's a practical indulgence even the recessionista bon viveur can afford. So when contemplating how to ring in your new year, remember champagne always goes better with a little BUTT. Or is it the other way around?