"Very much of a throwback to the late 1950s. I love to design clothes for her that are very fitted at the bodice and at the waist and having that real full skirt. I always call her my 'cupcake.' It's that image of perfection. For me, especially for Don Draper as with Betty, it's about the image and how people perceive them to be. There's all the secrets at home. I think that she dresses as the image of perfection, whether it be the cigarette pants and the perfect sweater or cardigan. Or the nipped waist or the full skirt. It's also about, for her, unwrapping the package. When [series creator] Matt Weiner and I were having a discussion about her costume, he said, 'I love the image of her having a lot of room underneath that skirt ... space between her legs.' He's so funny. It's all about having the layers -- the petticoats, the girdles, the stockings, and the slip, and the bra. It's also about having so much time at home to perfect that image. That really is her style."