Stella McCartney has launched a new iPad app featuring original content, including a first look backstage at her recent Summer 2011 show in Paris and an exclusive performance by N*E*R*D at the after party. Also look for editorial stories such as "Stella's Diary," which details the day of her Spring 2011 presentation in New York and includes an animated collage of Polaroid pictures, and interactive stories like an interview with world tennis champ Caroline Wozniacki, the face of Adidas by Stella McCartney.

In celebration of the launch, McCartney has designed a black faux-leather iPad case with chain trim (pictured below) as part of the favorite Falabella accessories collection; the case is available online and in Stella McCartney stores for $395. The app is available worldwide in 19 countries. The next issue of the app will be available in Spring 2011.