Many a denim connoisseur consistently flocks to A.P.C. for one reason in particular: the French brand’s sizeable stock of raw denim. Not only does the denim produced by Jean Touitous' "Atelier de Production et de Creation" fit better than most brands on the market -- the more you wear a pair of raw selvage jeans, the more they gradually become personalized to the point of inimitability. And, now, with its new Butler Warn-Out jeans series, A.P.C. is, as the J.C. Report puts it, “capitalizing on the wonts of their denim devotees.”

The concept is simple. Worn your favorite unwashed A.P.C. blue jeans to the point of no return? No problem. Just return them to A.P.C.’s care, and you can get half-off your next denim purchase. As for the worn-in pair, they’ll be totally repaired, outfitted with your initials, and re-sold to a denim shopper in the market for well-worn blue jeans. Just think of it as letting yet another stranger into your pants.