Get ready for guyliner to make a comeback, if Adam Lambert has his way. The American Idol star is looking to pick up where Fall Out Boy Pete Wentz left off in the crusade to get guys to start spending as much time prepping for a night out as their female counterparts. And it's not just guyliner that Lambert is planning on packaging and hawking to dudes; his man makeup "will also feature everything from foundation, concealer, shadow, mascara, and lip gloss, to nail polish," says Janet Charltons.

Apparently Lambert hasn't gotten the memo about metrosexual being passé and brands from Dockers to Dove looking to market their products in a more manly way. "Marketers who had heralded the arrival of the 'metrosexual' last decade found the term tended to pigeonhole their products with a relatively narrow segment of upscale, fashion-conscious men. The reality is that the segment exists and has kept growing, but marketers seeking to sell such products as shampoo and bodywash to men are appealing to a much broader audience, too," says AdAge.

Meanwhile, Dockers has been pushing its own "Wear the Pants" ad campaign, which I recently saw in the latest issue of GQ. While there may be potential for men's makeup, in the age of workwear and flannel the demographic willing to embrace guyliner feels fewer and farther between.