The 80s are officially done, or at least over at the spandex loving house of American Apparel. Discotheque Confession has called out a shift in style at the international retailer that she picked up on thanks to a friend currently employed by Dov Charney's monolith. "Sophie explained that the brand has banished all 80s lame from the stores... in favour of a more 90s preppy look," the post reads. Apparently the new, slightly more modern push, is part of a whole 'new look' American Apparel is looking to brand as the epitome of cool. So, toss out your wet look leggings and shoulder pads, nerdtastic 90s gear is now edging its way into prominence as hipsters' garb of choice.

Deemed 'The New Standards,' American Apparel is honing its gaze on basics of an all new variety. Not only do the styles echo what's being done at brands like Steven Alan or the more corporate J. Crew, so does the lingo--'classic cuts' and 'standards' reeks of the same heritage adoring language brands from Louis Vuitton to GAP have been spouting for seasons. The good news: this means a move away from throwaway fast fashion and disposable trends and more of an emphasis on investing in classic styles. (Mother Earth thanks you, Dov.)

Discotheque Confessions also raises the interesting point of American Apparel's seemingly higher price tags these days. "£42 for chambray pocket shorts? Or £52 for simple button up shirts? I still scratch my head in wonderment; is this really the price of clothes that have been ethically produced or are they slapping on a heftier value?" Surely manufacturing locally in Los Angeles as opposed to China doesn't save much by way of expenses for American Apparel. But, considering the company has been facing some financial troubles for the past few months, harder to stomach price points are likely less about production methods and more about Charney's brainchild looking to reinvigorate emaciated profits.