As evidenced by the recent buzz around James Van Der Memes, gifs continue to be a popular platform for gaining quick exposure and popularity, which has carried over to the fashion- and design-savvy bloggers (and rebloggers). As one of the few teams taking the gif to the next level, design duo Pamela Reed and Matthew Rader (of Reed + Rader) have been making high-tech fashion editorials for nearly 6 years, employing augmented reality, stop-motion videos, and most notably, animated gifs.

V magazine’s online presence recently posted an exclusive slideshow of gifs titled “The Megabytes of Spring” featuring shots of the best new prints for next season, including looks by Miu Miu, Vivienne Westwood, and Marni. The styling and posing is fresh and creative--not to mention the fact that many of the gifs feature a 360-degree view of the clothes. As print media becomes less and less relevant, fashion houses will look to those pushing the boundaries of technology in order to sustain the attention of our over-stimulated generation, and Reed + Rader is doing just that.