Carven -- the fashion brand that launched in the mid-1940s -- is making a comeback. While most fashion followers may today only recognize the name for its perfume Ma Griffe, the fashion house was in fact once a member of the Chambre Syndicale de la Haute Couture alongside the likes of Chanel and Balenciaga (Carven's namesake, Madame Carven, got her start dressing royalty). This spring, the label is being resurrected under the watchful eye of designer Guillaume Henry, who cut his teeth assisting Riccardo Tisci of Givenchy.
Of his inspiration behind the premiere collection for the fashion house, Henry tells Dazed Digital, "I'd have to say discreet elegance. I like dresses but it doesn't have to be a costume. It's something you want to wear to straight away." And, from the looks of the gallery of images of the SS10 collection on the site -- sleek, body-con minidresses and cropped and heavily sculptured jackets, as well as "no pants" and tribal prints -- the long-forgotten brand is loaded with potential. Ungaro should be taking notes.


Responses to Carven: Old Dog, New Tricks