At a time in the magazine industry when cutbacks and closings are a dime a dozen, the launch of a new glossy seems a precarious step -- even if the publisher in question is Condé Nast. But such is the case with not-yet-launched fashion rag Love, which Katie Grand (formerly of Pop in the UK) is slated to helm. Soon-to-be sister publication WWD released the names of Grand’s future cohorts today (the list is laden with seasoned media mavens), adding that Condé Nast UK has described the publication as “edgy” and “high end,” and that it will hit newsstands “in a larger size than most monthly magazines.” Think a hipper W perhaps, à la V.

While Love won’t debut until February 19 in conjunction with New York Fashion Week, Fashionista says the rag’s blog has been up and running (albeit under-the-radar) since October. From eggs with fashion designer Giles Deacon, rabbit photos in the vein of Cute Overload, and a sneak peak at Moschino’s Cheap and Chic press preview, it looks as though Love will, for the time being, be posting just enough content to tide us over ‘til spring.