imageUber-stylist Rachel Zoe is hard at work to become the Martha Stewart of fashion. She's already released a book, Style A to Zoe. Plus she has a clothing line in the works, her own reality show (The Rachel Zoe Project) soon to debut, and she's even developing her own perfume. Smell the Zoe. Although no release date on the scent has been set, a source said, "This scent will really reflect her personal style and hopefully finally brand her." At last, Zoe will cement her grip on the overly thin, super-tan, luxe boho stylista market.