Fashion's interest in social networking appears to be expanding exponentially. The sheer number of brands that boast Twitter pages and Facebook accounts are countless. The next step for big fashion houses seems to be birthing social networks. Burberry launched its own social network back in September (the concept being relatively simple: helping sync up like minded shoppers, i.e. Burberry's customer base). Now Gucci is following suit with a "new social networking micro-site, Gucci Eyeweb, to promote its new collection of sunglasses."
The launch arrives in conjunction with the debut of Gucci's first ever mobile app, which offers "a 24-hour music channel, hotel and restaurant tips, as well as playlists and a turntable for mixing tracks by music producer Mark Ronson." Meanwhile, Gucci's traveling sneaker shop pops up on Crosby Street in NYC this Saturday. In addition to Gucci kicks the temporary shop will stock Mark Ronson's limited edition 'sneaker' collection (which, as The Cut points out, are really more like boat shoes). Also, in other Gucci/celebrity news, the fashion house is getting the silver screen treatment thanks to Ridley Scott, and rumor has it Angelina Jolie and Leonardo DiCaprio are in talks for lead roles.


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