Homeless chic has been making waves in the fashion industry ever since Erin Wasson proclaimed Venice's displaced population her style inspiration. Since then the Sartorialist has contributed to the conversation, as has Barneys with a pretty obvious mannequin-made ode to homeless fashion (and then Elle magazine even hired a intern who had been living in her car for months). Now, there's a newly launched blog aiming to document the various hipsters whose style is derivative of transient fashion. Meet Hipster Is the New Homeless: the brainchild of Aaron Small and Jessica Rosenberg, who met while working at the revered ad agency Crispin Porter + Bogusky.

All the Rage recently interviewed the duo about their new online porthole. In response to the question of how Hipster Is the New Homeless was conceived, Small says "both of us are on the fringes of the scene; we can dip into the culture without reeking of PBR and cigarettes. There’s a charming hypocrisy of looking sloppy but doing it with precision. Some clearly go overboard to achieve the look. The blog documents people that blur those lines."

So, what can one expect by way of styles showcased on the site? "Hiked up 'mom pants.' Beards that sustain new life forms. Thick gold chain necklaces draped over skinny bros in tank tops. Anything neon." But, what proves most interesting about the interview is Small's summation of the style as "sexy nostalgia," and his shout outs to other sites of interest: "LATFH.com has great photos and writing. Peopleofwalmart.com is hilarious. The New Yorker caption contest. Google."

An affection for homeless fashion may be a sort of youthful fascination with the well-worn or styles that call to mind a period of American history that's long gone. It also goes hand in hand with the fact that discount and diffusion shopping is now chic. 10 years ago, shopping at Target would have horrified the likes of Anna Wintour, now Zac Posen will be on sale there. Perhaps homeless chic is about embracing frugality and avoiding flamboyance, taken to the extreme. Back to the website, the images are a bit of a wash; the real standout shots are stylized runway looks that really drive the message of high-fashion flirting with destitution.