Midday yesterday, looks from Kanye West's much-anticipated clothing line Pastelle started dropping. Considering the hype surrounding West's sartorial endeavors (from customizing sneakers for Louis Vuitton to interning and working alongside Patrick Robinson at GAP), not to mention the fact that the rapper has been extraordinarily outspoken about his interest in design, one would think the clothes would have come out with a bit more of a marketing or pr push. But within hours, it became clear why Pastelle's launch was little more than a whisper: the line will never actually come out.

"We’ve received official word that Pastelle will not be coming out," says High Snobiety. "Ever. That said, Kanye West will release a collection under his own name in the near future. Stay tuned."