Geronimo wasn't just a legendary Native American leader; now, thanks to designer Jenny Reyes, the moniker (which also happens to be Reyes' middle name) is taking on new life in the form of a fashion line. The small but succinct collection features 50s-inspired swimwear, high-waisted shorts, rompers, and more. Reyes first made a name for herself within the fashion world as former Rilo Kiley frontwoman and bona fide solo star Jenny Lewis' personal stylist.

Since honing her design skills while subsequently working at Rodarte, Reyes has decided to branch out on her own. "For her own line, Reyes channeled Malibu poster-girl Gidget ... sourcing vintage fabrics from L.A. vendors," says Style.com. The fruit of Reyes' labor is a whimsical line sure to soon be a household name among fashion-forward and vintage-loving LA and NYC women. In other words, Geronimo is soon to be gold.
Jenny Lewis Tickets