It's a busy summer for Justin "Dick in a Box" Timberlake! First, he inks a deal to rep Givenchy's new scent Play. Now he's the face of the high-end sportswear brand William Rast, which rolls out its first-ever ad campaign (print, outdoor, and online) in August. The campaign is centered around clips posted at WilliamRastMovie.com and edited to resemble outtakes from a feature-length film starring Timberlake in the fictional role of William Rast, plus supermodel Erin Wasson playing his girlfriend, Birdie. "Dark, moody and sexy," says DNR, "the clips depict Rast and Birdie as Southern outlaws of some sort, hiding out in a rickety cabin in the woods, driving recklessly in a vintage muscle car and running from baying hounds -- all while unable to keep their hands off each other." Cut!