The buzz phrase at men's FW10 fashion week presentations, which wrapped up in Paris yesterday, isn't blood. Nor is it hostage chic. It's live stream. With the latest season of collection presentations, the trend towards broadcasting shows online has picked up quite a bit of steam. Forget fretting about how you're going to crash a fashion show, let alone score a highly coveted front row seat. These days you can more often than not get a better angle from your computer screen.

('’)Dior Homme did it. As did Prada and Emporio Armani. Meanwhile, Burberry followed suit, using GQ.com as its platform. The frenzy falls hand in hand with fashion bloggers becoming the trend du jour. Finally, the fashion industry seems to collectively be embracing technology and the open field that is branding in the digital age, which is a win-win any way you cut it.