Not only can he boast of earning the newly minted CFDA/Vogue title Women's Wear Designer of the Year, Marc Jacobs now has bragging rights over sweeping Fifi's annual fragrance awards. "Perfume award season wrapped up last week, with Lola [Jacobs' women's scent] emerging as best fragrance, taking a total of seven awards," says the Independent. Celeb fragrance winners include Antonio Banderas, Patrick Dempsey, and Halle Berry, while Chanel and ck One won for their media campaigns for women's and men's fragrances, respectively. But, as sales of Mary J. Blige's new fragrance indicate, positive reception might not actually have anything to do with smell. Explanation after the jump.

Blige recently launched her very own perfume, called My Life, which is banking on a message of female empowerment (and doing its part by donating $1 from each bottle sold to the Foundation for the Advancement of Women Now, or FFAWN). The real headline grabber is that the singer-turned-mogul has racked up $3 billion in sales thanks to a partnership with HSN. Meaning, millions of bottles have been sold via television without shoppers ever having caught a single whiff of the perfume. Of the shocking numbers, Steve Stoute, who co-founded FFAWN with Blige, told Women's Wear Daily, "you start realizing they’re buying the fragrance because of storytelling." Meaning, whether My Life is more iCarly or McGraw remains to be smelled...