The fashion set is collectively salivating over a new 'it' bag that comes courtesy of the Wayuu tribe of Colombia and Venezuela. The woven, colorful sacs first caught my eye when featured in the 'J. Crew In Good Company' section of the retailer's latest catalog, alongside Belstaff, Minnetonka, and Ray-Ban. "Recently, the mochila has become something of a cult item, toted around town by fashion editors and It girls, and the subject of chatter on style blogs," says Karin Nelson in the New York Times. Anne Slowey of Elle called it "the iconic tribal bag." Indeed, the $120-plus ethnic print bag has become the definitive accessory of the summer.

The Wayuu bag's success story didn't start with J. Crew. In fact, it was Vogue's Lauren Santa Domingo that instituted the Mochila Project ("for it, 40 designers, from Alexander Wang to Oscar de la Renta, were given a traditional bag and asked to rework it in their own style") back in November. J. Crew just got new stock in and Proenza Schouler will be offering its coveted PS1 bag in a mochila print for pre-fall (although these versions are priced at just over $1,000). If supplies run out or you're looking to save a little dough, check eBay, where there are plenty of mochila's in the $60-$90 range for grabs.