Do not adjust your screens. The gentleman pouting in Prada to the left is indeed Boardwalk Empire's Michael Pitt, and he is the face of the Italian fashion house's Spring/Summer 2012 campaign. According to Fashionista, Prada asked him to be the face of Miu Miu back in 2005, but he turned it down because he didn't like what it would possibly do to his image. Now his image is as a damaged, aspiring gangster who wears slick suits and sports the best haircut on TV. In other words, it's perfect for Prada.
The campaign, shot by David Sims, is inspired by the '50s-era Hollywood men, and features Pitt posing in four Prada looks doing '50s-era Hollywood man things, like wistfully strumming a guitar, putting up dukes, and the aforementioned pouting.
As for the actual SS12 menswear being offered, looks are Prada-perfect, per usual. Standouts include the retro print short-sleeved button-up, the geometric scarves, and the floral-print trousers. See the complete campaign here.