Like Marc Jacobs, cosmetics companies are no strangers to the equation of sex equaling sales -- just check out the trend of fashioning scent bottles as sex organs. Heidi Klum has a beauty line called Very Sexy; meanwhile. Nars introduced “the cult-classic Orgasm blush years ago,” says Bellasugar. But, now, one cosmetic company is pushing the sex index even further. Meet Orgasm, a line of nail polishes whose slogan is “feel the passion of color.”

And it’s not just the name of the collection that’s suggestive. Colors include “Private Time, Dripping Wet, and A Very Kinky Pinky.” Whether the provocative envelope-pushing will increase sales remains to be seen. At the very least, it’s one way to make your sexual intentions quite visibly clear.