Get ready for yet another retail/designer collaboration; this time it involves Macy’s pairing up with Rachel Roy. “The contemporary Rachel Rachel Roy line, scheduled to debut in Macy's 85 stores in August first, is priced at $59 to $299 for sportswear, $79 to $199 for shoes, up to $195 for jewelry, and as much as $109 for handbags,” says Market Watch. What’s sure to set Roy’s diffusion line above the rest is its especially low price point when viewed in relation to the NYC designer’s eponymous clothing collection.

Although the soon-to-be single (Roy is rumored to be divorcing hubby husband Damon Dash) designer's namesake collection will now lower price points too. According to Market Watch, “Jones also plans to lower the designer’s luxury label price by 15% to 20% as upscale shoppers pared back and retailers including Saks Inc. have said they will introduce lower-priced entry-level designer products." The partnership with Roy is no doubt a coup for Macy’s, who as of yet hasn’t really yet tapped into the designer collaboration market. But now that they’ve caught on, it’ll be interesting to see what collaborations will follow suit.