The already well-populated local discount driven digital space (5 times fast!) is about to get more crowded thanks to Refinery 29 going the Groupon route. Now not only are there competitors like Gilt City, Living Social and Sugar Inc.'s recently acquired FreshGuide, now there is Refinery 29's latest initiative. "Refinery29 is starting a new program launching next month called City Steals, offering readers special sales and deals," says Nitrolicious. If you've been getting R29's newsletters or checked out their blog in the past few months, then you've likely noticed the exclusive discounts attached every time they cover a particular clothing brand or business.

But, with City Steals, R29 is opening up entire sales solely to its readers. For its first event, the site is teaming up with the NYC-based brand (212). "For two days, tomorrow and Friday, you can shop bargain-bin prices at their chic NYC showroom. Nothing is over $100! Think sweaters for $60 (originally $169), silk dresses for $100 ($269), and vests for $50 ($135)," says R29 of the sale. Not only is the move interesting in its adding fuel to the local-shopping fire, but given R29's reader base, it offers an incredible potential for exposure for young brands that are still relatively under-the-radar.